New Click To Message Ads Adds Another Option
Google have just announced that they are adding a click to message feature in search campaigns. This means you can go directly into your messaging app from the search ad, and also include a pre written message.
So the example Google are using is if you are searching for a hotel to book. When you click on the text option, you can see a draft text already in your text editor, which you can modify or just send. Easy!