Times a Ticking For Universal Analytics!
As we are now rapidly heading towards the end of June, it's only time for the big switch off. Yes, we're talking about Google Analytics!...
Goodbye Universal Analytics, Hello GA4!
So we now know the date when Google will be "sunsetting" Universal Analytics (UA). Google will no longer process new data in standard...
I Know Your Password
Actually I don't, but are you making it really easy for someone to crack your password? There's a really useful tool at...
Why You Should Be Using Audiences In Your Google Ads Campaigns
Audiences? What are those? If you are running a Google Search campaign and not using Audiences, you are missing a really important...
Hello Google Ads!
So AdWords are no more (in name only)! From today, Google has decided to rebrand, so Google Ads now covers the whole Google advertising...
Why PPC Campaigns Fail.
One of the top reasons why PPC campaigns don’t work, is not having a big enough budget to begin with. Now this might sound...
Are You Using Campaign URL Builder?
Sexy title, I know! Campaign URL Builder is a very important and easy to use free tool from Google, which helps you to track exactly...
SSL? What's That?
SSL stands for Secure Sockets Layer, and it is the standard security technology for establishing an encrypted link between a web server...
How Mobile Friendly Is Your Site?
The march of the mobile is relentless. It is taking over the way we use search on Google, to the extent that it is now the way the...
Time Is Running Out For Standard Text Ads!
"Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads." So what does this mean? Your...