SEO - Search Engine Optimisation - The Basics


Ensure you do the following to get better rankings in the search engines:

· Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."

· Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

· Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

· Use keywords to create descriptive, human-friendly URLs.

· Meta Description - a descriptive snippet of your site to users in search results

· Page Titles – use keywords here

· Link to high value web sites

· Create and submit a sitemap, to help search engines crawl your site https://www.xml-sitemaps.com/

· Ensure you have a privacy/cookie policy on site

Set up Google Webmasters – tells you what needs doing on your site

https://www.google.com/webmasters/

Set up Google Analytics – see who is using your site and how.

http://www.google.com/analytics/

Right click on any site! View Page Source to see coding.

Want to know more? Just ask!

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
Contact
 

41 Park Road

Shirehampton

Bristol BS11 0EF

T: +44 (0)117 4225583
 

info@criticalmassmarketing.co.uk

  • White Google+ Icon
  • Facebook B&W
  • Twitter B&W
  • LinkedIn B&W
  • White YouTube Icon
  • White Pinterest Icon
Google Partner Badge

© 2015 by Critical Mass Marketing. Proudly created with Wix.com