So with Google recently announcing that sites which aren't mobile friendly will now marked down in the organic rankings, how does this affect AdWords? Well, the simple answer is, not at all really!
So even if your site isn't the latest responsive design, altering to suit the ever increasing formats, you can still get your ads on the first page of the search results, and in those vital top three positions.
However, I would recommend that you do get your website optimised for all the different formats, as part of the flow through the whole lead generation process with AdWords involves your potential clients looking at your web site, so you need them to not be turned off at this vital stage! After all, what's the point of driving traffic to your site, if they just then leave straight away?
Makes sense really, doesn't it, as more and more people are using mobile devices to do their browsing, and it will only get even more popular.