SEO - Search Engine Optimisation - The Basics

August 14, 2015

 

Ensure you do the following to get better rankings in the search engines: 

 

·         Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."

·         Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. 

·         Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate. 

·         Use keywords to create descriptive, human-friendly URLs.  

·         Meta Description - a descriptive snippet of your site to users in search results 

·         Page Titles – use keywords here 

·         Link to high value web sites 

·         Create and submit a sitemap, to help search engines crawl your site https://www.xml-sitemaps.com/ 

·         Ensure you have a privacy/cookie policy on site 

 

Set up Google Webmasters – tells you what needs doing on your site 

https://www.google.com/webmasters/ 

 

Set up Google Analytics – see who is using your site and how. 

http://www.google.com/analytics/ 

 

Right click on any site! View Page Source to see coding.

 

Want to know more? Just ask!

Please reload

Featured Posts

Big Isn't Always Better!

October 26, 2015

1/1
Please reload

Recent Posts

July 11, 2018

December 13, 2017

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic

© 2015 by Critical Mass Marketing. Proudly created with Wix.com

Contact
 

41 Park Road

Shirehampton

Bristol BS11 0EF

T: +44 (0)117 4225583
 

info@criticalmassmarketing.co.uk

Google Partner Badge