July 11, 2018

So AdWords are no more (in name only)! From today, Google has decided to rebrand, so Google Ads now covers the whole Google advertising platform, from search, display, YouTube, mobile,shopping and remarketing - the whole lot!

You can watch the Google Marketing Live Keyn...

April 30, 2018

One of the top reasons why PPC campaigns don’t work, is not having a big enough budget to begin with.

Now this might sound counterproductive, as we are often told in life to start small and build up once you can see things working.

However, with paid search it is slightl...

January 24, 2018

Sexy title, I know!

Campaign URL Builder is a very important and easy to use free tool from Google, which helps you to track exactly where your direct traffic is coming from. I'm sure that you will have seen it in use, as it adds a string of characters after your url sh...

December 13, 2017

SSL stands for Secure Sockets Layer, and it is the standard security technology for establishing an encrypted link between a web server and a browser. All web sites should now have one, as your site will start to be ranked down by Google if it doesn't.

Previously S...

October 26, 2017

The march of the mobile is relentless. It is taking over the way we use search on Google, to the extent that it is now the way the majority of searches are performed.

So the big question is, Are You Ready?

User Experience is massive with mobile, and one of the most impor...

January 10, 2017

"Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads."

So what does this mean? Your old ads won't be showing any more? They'll all disappear from your AdWords dashboard? 

No, all it means is that you won't be able to c...

October 18, 2016

Google have just announced that they are adding a click to message feature in search campaigns. This means you can go directly into your messaging app from the

August 24, 2016

Using AdWords? Great!

Using Expanded Text Ads? Why not?

Well they have only recently been introduced by Google, so you may not know about them yet!

For your text ads in search campaigns, you now have much more space and a lot more characters in which to craft your ads.


April 19, 2016

Hopefully by now you will have noticed that there are no longer any search results down the right hand side of the page, whether you're searching for a local coffee shop or a major manufacturing company.


Google had been testing this new layout for some time, and has no...

February 10, 2016

In my experience, unless you have a really small budget, or your products or services just aren’t viable, then there really should be no good reason not to use the largest search engine in the world, Google, to help grow your business.


In the end though, it w...

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